Japan is a brand in search of a nation.
"Branding" is like the things we do to define ourselves
as a certain kind of person. Teenagers often choose their clothes and
shoes and music and hairstyle and language to identify with a certain
group. Does he want to be a "Jock"? Or a "Geek"? Or a "Rebel"? Or,
if "he" is a "she" --is it Barbie?
But "branding" is not quite the same as identity.
If you are a "Geek" by nature, you may never be accepted as a "Jock"--
much less Barbie. And your attempts will just be laughed at.
The best course is just to be who you are--in terms of
your abilities and interests--rather than modeling yourself on others or
on manufactured stereotypes.
Self-consciously proclaiming your "coolness" is, as I have said, elsewhere the most "uncool" thing you can do.